1. 3 ways to make sales feel personal in 2022

Yesterday, I saw a LinkedIn post saying "salespeople’s goal is to sell". Yes, I agree - only if we were to go back in 2000

Truth is that we dislike being sold. We all hate the sales-y pitches that invade our inboxes. This approach doesn’t work anymore, which is funny because most people still think it does.

And then they stop doing cold outreach because they get no results...

So how do you compete with all the noise?

By going from "selling" to "building meaningful and personal relationships with your prospects"

Here’s how ⬇

#1 Use email icebreakers

Le ice breaking

An icebreaker = unique sentence that is customized for every lead individually.

In short, a good icebreaker:

• creates a personal connection with prospects
• shows them that you've done your research
• boosts your chances to get more open & reply rates

Let’s say that I'm a Sales Manager reaching out to a company that just fundraised (buying signal

)

My icebreaker would sound like this:

Hey (firstName),

Just saw your LinkedIn post on the fundraising announcement! Congrats on the (amount) milestone! Not to mention your plan to hire 100 people all around the world, so exciting!